This October, Universal Destinations & Experiences theme parks Universal Studios Hollywood and Universal Orlando Resort invite guests to experience gravity-defying fun with new immersive attractions and exclusive merchandise inspired by the highly anticipated film Wicked, coming to theaters on November 22nd.
The Wicked experiences will vary at each destination but are designed to immerse guests in the enchanting world of Wicked. These experiences let fans showcase their love for the story through fashion and accessories while stepping into its magical world for the first time.
Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience – housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate – where they will have the unique opportunity to step into the fantastical Land of Oz. This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props created by the designers from the film will also be on display as guests become immersed in spectacular scenic and theming that will recreate some of the most memorable moments of the film.
Starting in late October, Universal Studios Hollywood will transform its popular Feature Presentation store inside the theme park, and the UNIVRS store at Universal CityWalk Hollywood, into immersive Wicked experiences. Feature Presentation will display props from the film, and an exciting photo op will debut in the park. Additionally, in time with the film’s release, costumes will be showcased at Universal Cinema, an AMC Theatre, at Universal CityWalk.
Themed dining will complement these exciting Wicked experiences at both theme park locations, as well as Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both Universal CityWalk locations will debut limited-time treats inspired by the world of Wicked.
Reimagined retail opportunities will be at the heart of these experiences, offering exclusive products that invite guests to step behind the Emerald City gates. A wide range of merchandise, including upscale apparel, home goods, accessories, toys, and more, will be available at both theme park locations and both Universal CityWalk locations, including:
The Shiz University collection, inspired by the iconic school where Glinda and Elphaba first meet, offers back-to-school essentials like a Spirit Jersey, duffle bag, tumbler, hat, journal, and more.
The renowned Studio MinaLima created exclusive Wicked-inspired designs for a diverse collection, featuring intricate all-over prints on apparel, accessories, home goods, confections, and stationery.
The Wicked logo will adorn various items, from hats and totes to notebooks and mugs, perfect for fans to showcase their Wicked pride as they “dance through life.” For those seeking even more, the collection includes Mattel fashion dolls, Funko Pops! of beloved characters, LEGO sets featuring the Land of Oz, Loungefly bags, and cosplay and prop replicas from The Noble Collection.
Even more Wicked celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and early next, so stay tuned!
