It looks like Universal may have plans to join in on one of the newer entertainment trends; trademark applications suggest that the theme park and entertainment giant may have designs on opening an escape room attraction themed around Universal Pictures films.
Filed with the United States Patent and Trademark Office on November 9th, seven Universal City Studios LLC applications reference “Universal’s Great Movie Escape.” Aside from the name alone, one of these documents hints directly at the nature of the possible attraction. Along with six of the standard merchandise trademarks — for toys, clothing, party supplies, etc. — Universal is seeking to trademark the name for “Entertainment services in the nature of escape room attractions.”
If you’re unfamiliar, escape rooms are puzzles where participants, usually in groups, use a series of clues to get free from a locked room, generally within a pre-set time of around an hour or so. You might have seen one of the numerous mobile phone games based off the idea, but the real life entertainment trend is growing, with many major cities hosting numerous competing escape room companies.
The name being trademarked suggests that Universal’s unique spin on the concept will involve theming around its vast catalog of memorable films.
Universal CityWalk seems like the prime candidate for this type of idea. These experiences take too long and occupy too much space to be efficient in a theme park, but an escape room in CityWalk would be perfect as an additional entertainment option for locals and tourists alike.
There has been plenty of speculation since the closure of Emeril’s Orlando as to what will end up occupying the space left by the famous chef’s restaurant, and an escape room project is now added to the list of possibilities.