Universal Parks & Resorts took a bold step forward by announcing a new concept in Frisco, Texas. However, it’s just one part of their plan to expand with new regional developments. Besides the new kid-friendly Texas park, they’ll also be heading to Nevada for year-round horror.
According to Bloomberg, the new horror destination in Las Vegas will be the anchor tenant in a 20-acre expansion of Area15. Universal will have 110,000 square feet to work within the entertainment district that includes themed restaurants and experiences like Meow Wolf’s Omega Mart. Universal will be pulling content from its historical films, like the Universal Classic Monsters, as well as upcoming films for this new experience.
As seen in the concept art, it looks as if Universal may pull in some of its original characters from Halloween Horror Nights. Jack the Clown is standing front and center. The concept will not only include scares that will be continuously updated, but also daytime food and beverage experiences that will turn into haunting bars and eateries by night, seasonal events, and one-of-a-kind merchandise.
Universal Parks & Resorts around the world celebrate Halloween Horror Nights, but only during the Halloween season. Universal Studios Hollywood has been home to year-round houses in the past based on The Walking Dead and their classic horror icons, but the concept never came to Universal Orlando.
“Universal is known for our ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We are excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
Like the new park in Texas, Universal hasn’t shared the projected opening date for this new Las Vegas concept, but it’s a big jump ahead into a new market for Comcast and NBCUniversal.