Theme park enthusiasts, get ready to step behind the scenes like never before. Universal Creative and Philadelphia’s renowned Franklin Institute have just announced the world premiere of Universal Theme Parks: The Exhibition, an all-new experience that opens the gates to Universal’s legendary theme park storytelling.
Opening February 14th 2026, Universal Theme Parks: The Exhibition promises to ignite your imagination, offering an exclusive look at the artistry, engineering, and innovation behind Universal’s most iconic attractions; from the historic Studio Tour in Hollywood to the newly-opened Universal Epic Universe in Orlando.
Designed for both casual fans and die-hard theme park devotees, the exhibition features eight galleries packed with more than 100 original artifacts, models, concept art, and 25 immersive experiences. You’ll come face-to-face with attraction creations from Jurassic World, How to Train Your Dragon, and Universal Monsters, all while uncovering the secrets behind their design and evolution.
What makes this exhibition especially exciting for theme park fans is its deep dive into the lore and creative process that fuels each ride, show, and land. From blue-sky concepts to real-world thrills, visitors can explore how Universal brings stories to life through cutting-edge technology, set design, and artistry.
One of the concept images teases a Halloween Horror Nights feature, showcasing mask designs and fan-favorite Lil’ Boo; the small but beloved pumpkin icon.
Whether you’ve spent hours dissecting ride layouts or simply love the feeling of stepping into another world, this exhibit offers a unique opportunity to connect with the creative forces behind your favorite attractions.
The exhibit will premiere at The Franklin Institute on February 14th, 2026. Fans can secure early access by joining the pre-sale signup now on the Franklin Institute’s website. While the announcement confirms the exhibition will debut in Philadelphia, no additional tour stops or future locations have been revealed at this time.
Don’t miss your chance to be part of theme park history!
