Now through January 4th, Universal Orlando guests can enjoy extra holiday magic included in their day ticket to Universal Studios Florida. In addition to the incredible Universal Orlando Holiday Parade featuring Macy’s floats, you can shop and experience immersive theming of the Holiday Tribute Market.
Located inside Williams of Hollywood, the Holiday Tribute Market features exclusive merchandise, seasonal treats, and multiple, over-the top themed rooms. This is an experience you’ll want to take your time in and take plenty of pictures.
The Workshop
You’re first greeted by a workshop inside a cozy cabin where you can spot vintage toys and dozens of nutcrackers in the process of being made. You’ll find these nutcrackers play a bigger role further inside the Tribute Market.
Be sure to look at all the details throughout the Holiday Tribute Market, you’ll be surprised to find many Easter eggs and funny tributes to Earl the Squirrel and Gerg the Llama.
Wizarding World of Harry Potter
The first room with merchandise is themed to The Wizarding World of Harry Potter with a new fair isle print featured in a cozy cardigan, leg warmers, and a scarf. You can also find a new collection with the Hogwarts crest with dishes, mugs, and ornaments. Harry Potter fans will be pleased to see this room is themed to an Owlery complete with plenty of hooting owls.
Glistening Falls / The Grinch
Continuing “outside” guests are then greeted by Glistening Falls and a snowman Grinch complete with plenty of Grinchmas merchandise. Here you’ll find matching pajamas for the entire family and Who-liday accessories.
Outdoor Holiday Market / Hello Kitty, The Minions, and Vintage Christmas
Just outside of Glistening Falls is a quaint Christmas market with a frozen-over fountain and classic Christmas music. This room has the widest-range of merchandise including The Minions, Hello Kitty, and vintage-inspired decorations.
“Earl & Gerg’s Nutcracker Lodge and Emporium & Museum”
The grand finale to the 2025 Holiday Tribute Market is the “Earl & Gerg’s Nutcracker Lodge and Emporium & Museum” which feels reminiscent of a road-side attraction with lots of tributes to both closed and current Universal Studios attractions and former tribute stores. This is where you can find officially branded Universal holiday merchandise including dated ornaments, Universal Holiday Parade merchandise, Annual Passholder exclusives, and plenty of apparel and keepsakes featuring both Earl and Gerg.
Take a look at the “Infinite Fireplace” VHS rental which is call back to the Mega Video Rental inside a previous Universal Tribute Store.
There is an abundance of big and small nutcrackers paying tribute to Jurassic Park, the former Dueling Dragons coaster, Men in Black, Igor from Monsters Unchained at Epic Universe, and Wicked.
Not only does Earl craft some of these unique nutcrackers, but he has also collected nutcrackers from all over the world. You can find these hilarious photos throughout of Earl finding his prized nutcrackers at Universal attractions and film sets.
Universal Holidays Merchandise
Holiday Treats
After you’re done shopping at the Holiday Tribute Market, don’t forget to visit Earl the Squirrel himself. You can find him at an exclusive character meet and greet near Central Park inside Universal Studios Florida. Be sure to check the Universal Orlando app for specific times. Of course, spotting the legendary Earl the Squirrel inside the Universal Christmas tree should also be part of your holiday tradition. Keep an eye out for him and you might just see him pop out of the tree to say happy holidays.
