Should Universal be concerned about the Toothsome $40 million lawsuit?


Last week, NBCUniversal and Universal Orlando were hit with a $40 million lawsuit from a man in Ohio over Toothsome Chocolate Factory. Adam Limle says that the restaurant was his concept and he had been meeting with Universal for months explaining his concept. In fact, Limle even registered a trademark for The Chocolate Factory back in 2014 and has been running an online company called The Chocolate Factory.

But should Universal be concerned by any of this?

Well, the answer is difficult. According to the Orlando Sentinel, Limle said he got the idea for The Chocolate Factory back in 2003 and first met with Universal about the idea in 2008. Because of this, his lawsuit is seeking damages for breach of oral contract, breach of good faith and fair dealing, misappropriation of trade secrets, fraud in the inducement, and construction fraud, plus more.

His lawsuit also mentions trademark infringement, but he may not have a solid ground to stand on with the claim. His trademark only protects the name The Chocolate Factory, but Universal’s restaurant is Toothsome Chocolate Emporioum & Savory Feast Kitchen. Universal did change the name from Toothsome Chocolate Factory in May, and Limle’s attorney claims Universal changed it in anticipation of a lawsuit, but Universal might’ve changed it for other reasons. Possibly because it isn’t actually a chocolate factory? Who knows.

While many claims are made against theme parks, each case is different so making assumptions is never a good idea. We’ll keep you updated on any new details of the case.

4 thoughts on “Should Universal be concerned about the Toothsome $40 million lawsuit?

  • August 26, 2016 at 10:31 am

    My understanding is that there is a second suit being filed as well, by a Mr. W. Wonka…..

  • August 26, 2016 at 12:25 pm

    Even though it just opened and some people have already experienced the ambiance and the theming, several folks have said that this place lacks originality. It all seems like it was put together out of small pieces from other inspirations. One person said that it felt like a cross in between the movie Robots and Wonka’s Chocolate Factory. It has an industrialized side of it with a lot of sweetness. We shall see how this place renders in the very competitive market of attractions in the Orlando area.

  • August 26, 2016 at 5:36 pm

    Amazed that the Roal Dahl trustees aren’t suing. This is so “stolen” from Charlie and the Chocolate factory (Willy Wonka).

  • September 30, 2016 at 10:06 pm

    I wouldn’t doubt what the man is saying though. These theme parks get extra hundreds of millions just from the outer shops/restaurants and sparking that idea… no matter how small, should be at least noticed if not, compensated.
    I say it’ll be agreed to out of court if Universal knows he actually did. It’ll basically disappear n they’ll keep it ‘hush hush’ but the problem is that it’s true none of these companies have original inspirations anymore at all…
    Always modeling or changing after a movie, a book or another type of medium…


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